News Release – Diné College Unveils Mascot as Part of 50th Anniversary Celebration

August 30, 2018

Diné College Unveils Mascot as Part of 50th Anniversary Celebration

TSAILE, Ariz. — The Diné College Warrior mascot is coming live as a part of the College’s 50th anniversary. The mascot was first featured in the Central Navajo Agency Fair Parade and was a hit with onlookers.

Over the past few weeks, Diné College’s Marketing and Communications Department came up with the idea of bringing the school’s sports mascot, the Warrior, to the public.

“It’s part of celebrating the school’s 50th anniversary,” George Joe, Diné College Director of Marketing and Communications, said. “We’ve gotten a lot of positive feedback on the mascot.”

The mascot serves as the school mascot for the sports programs. It is an image of a Warrior, with a yellow headband carrying a bow and arrow.

The mascot had a trial run at the recent Central Navajo Nation Fair Parade held in Chinle.

“The public really responded positively to the mascot,” Gwen Sam, a recruiter for the marketing department at Diné College, said. Sam worked closely with Sheldon Begay, a Diné College alumnus and the person Sam recruited to represent the school as the mascot. “We spent a lot of time discussing logistics and the mascot. There were certain expectations and standards that we wanted,” Sam said. “Next, we decided to add a horse. (Sheldon) is also very engaging with the crowd. The crowd at the Chinle Fair really enjoyed him.”

The mascot is expected to attend the Navajo Nation Kid’s Day in Window Rock for the Navajo Nation Fair on Sept. 7. The mascot is confirmed to participate in the Navajo Nation Parade on Sept. 9.

Diné College’s 50th anniversary has featured a Speaker Series and hosted the last of the Navajo Nation presidential forums at Tsaile. A gala will take place Sept. 22 in Scottsdale, Ariz., and a film documentary and blanket sale are on pace, also.

Diné College was started as a small edifice in Many Farms, Ariz. There are now six campuses in Tsaile, Chinle, Shiprock, Window Rock, Crownpoint and Tuba City.



Marie R. Etsitty Nez 
Vice President of External Affairs

George Joe, M.A., M.Ed, Director Of Marketing and Communications

Bernie DotsonPublic Relations Officer

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