Meet the Marketing Team

Director of Marketing & Communications

George Joe, M.A. M.Ed, Director of Marketing and Communications

As the Director of Marketing and Communications since February 2018, George Joe oversees the College’s marketing, recruitment and communications operations. He has a bachelor’s and a master’s degree in English, plus a Master’s in Education (Leadership) — each from Northern Arizona University (Flagstaff, Ariz.). He is currently working on an M.B.A. Joe has spent more than 20 years in marketing, media, journalism, publishing and public relations. Additionally, he has served as a board member at Northland Pioneer College and Dilcon Community School Board President, and as a member of the Diné College English faculty.

Communications Officer/Photographer

Marcella Nez, Communications Officer/Photographer

Marcella Nez, Kinyaa’áanii (Towering House clan), is originally from Dilkon, Ariz. She completed her bachelor’s degree in Psychological Science from Northern Arizona University in 2018 and continued with graduate-level marketing courses at New Mexico Highland’s University. Marcella brings over seven years of experience in photography, project management, public outreach, and marketing. She provided photography services, public relations support, and project management to an environmental consulting firm that primarily serves the reservation. Marcella’s fluency in Navajo brings a unique perspective of connecting with native students.


Dillon Nopah, Videographer

Dillon is originally from Chinle, Ariz. Dillon holds a Bachelor’s in Applied Science in Information Technology Media from Navajo Technical University in Crownpoint, New Mexico. He graduated in 2019. He brings four years of filmmaking, photoshop, motion graphic, and editing. He operates a small YouTube channel called Laughing Coyote Entertainment, where he has worked with local filmmakers like Tomorrow’s Here Production, Rez Fever, Wade Shannah, and Skyhorse Productions.

Graphic Content Specialist

Scott H. Tom, Graphic Designer & Digital Media Specialist

Scott Tom(Navajo) is originally from the Tsaile area and is a Chinle High School 2001 graduate. He brings more than 11 years of professional graphic design and social media experience to the job. He has been a graphic design teacher and has assisted many corporate clients across the Navajo Nation with design tasks. Tom creates and produces design concepts and products while maintaining the continuity of Diné College’s imagery and branding. Among other duties, Tom designs the school calendar, newsletters and other graphic documents.

92.1 KXWR Radio Station

  • L.A. Williams is a long-time radio personality around the Navajo Nation. She has worked for KTNN(Window Rock) for years and is originally from White Cone, Ariz. She is a graduate of Holbrook High School and is the program manager at Diné College’s KXWR (92.1) radio station.
  • KXWR has been on air since 2012. The station is locally broadcasted and is available as a download.