General
Procedures

All staff must refer media to site or Diné College spokesperson.

Diné College, Law Enforcement and Fire assume responsibility for issuing public statements during an emergency.

(This responsibility shall be pre-determined during the planning process).

  • Diné College Office of External Affairs and Communication serves as the college spokesperson unless he/she designates a spokesperson. If spokesperson is unavailable, an alternate assumes responsibilities.
  • Diné College – Office of External Affairs and Communication
  • District spokesperson – Alternate District spokesperson – Diné College Campus or Center Director/Security

DURING AN EMERGENCY, ADHERE TO THE FOLLOWING PROCEDURES:

  • Diné College Campus or Center Director/Security relays all factual information to Diné College Administration.
  • Diné College President or Security notifies other schools in vicinity and may ask school Public Information designee to prepare a written statement to media.
  • Establish a media information center away from school.
  • Update media regularly.
  • Do not argue with media.
  • Maintain log of all telephone inquiries. Use scripted response to respond to inquiries.

MEDIA STATEMENT

  • Create a general statement before an incident occurs. Adapt statement during crisis.
  • Emphasize safety of students, faculty, and staff first.
  • Briefly describe college’s plan for responding to emergency.
  • Issue brief statement consisting only of the facts.
  • Respect privacy of victim(s) and family of victim(s). Do not release names to media.
  • Refrain from exaggerating or sensationalizing crisis.